Monday, September 29, 2008
Sunday, September 28, 2008
An important event that took place in 1982 was the building and dedication of the Vietnam Veteran's War Memorial. This may have affected many people's live, both good and bad. This was a a very controversial memorial and one to keep in mind.
Some trends and styles of 1982 included Ra- Ra skirts that lasted only a few years and was worn by young girls as well as brightly colored shirts with geometric shapes (young men also wore various colors and patterned shirts). Moreover, cloaks, leather wear, fun party attire, flea market purchases, retro influenced long gowns and evening dresses. Also, the baroque style cam back and influenced blouses and shirts.Moreover, leg warmers also took a plunge into fashionable wear and were worn by many as a fashionable look verses functional wear. I believe the most important social movement that took place in the eighties was the womens workforce movement which obviously impacted the scene of apparel and fashion. Women started to wear power clothing including: trousers, blouses, and two piece suits with shoulder pads. The silhouette changed from a slim fit to a combination look of the fifties and sixties. In addition, geometric shapes were also used in jewelry. From art influences, art deco designs and geometric shapes were used in earring fashion and necklace fashion as well.
MEN:The most obvious change in 1982 apparel for men was the rise in primary colors and bold striping on various shirts and blouses. active sportswear was at a peak and was worn on the everyday common man. Sun washed shades was the title of mens wear during summer of 1982. This meant pastel colors with the use of color variation, wide striping, oxford weaves, and broadcloth. Also, the main textiles that were used during this period were herringbone, tartan plaids, beefier knits than in 1981, black and white shirting and two faced denim. However, denim was not the only casual pant worn, rugby pants also became popular for casual dress. Suiting had only subtle changes and overall was kept the same from 1980-1982. In contrast, men's dress ties were made a little wider by about one to one and three fourths inches.
The most important movement in fashion during this period was the rag trade which changed policies and adjusted trading through imports and exports. Thus, having an effect on the industry. Also, the economy shifted leaving people with more disposable income, as a result people spent money on fashion and high society rose. Haute couture was still rising and more people were taking part in luxurious spending. This rise in disposable income inspired designers to create more lines, thus delivering a new collection every six months. Celebrities fueled the fashion scene in the eighties as well as models and fashion designs. The trickle down theory can be applied, as celebrities were seen as innovators and were followed by the subculture and mass people.
Men's wear magazine 1982/1983
Fashion the twentieth century by Francois Baudot
and scholarly (apparel) journals
Friday, September 26, 2008
Houses in the suburbs looked a lot like typical houses of today and the past. Houses of celebrities were a different story though. The windows created a grid pattern, there were different angles and shapes to the roofs and I even saw a repeat of the stair pattern in pool on the picture to the right. Some houses were very boxy and seemed to be influence by the craze of modern art, but some had curved corners at the roof edge and the side edges. Windows also took up entire walls of some houses.
Wednesday, September 24, 2008
source: (book) Encyclopedia of Television second edition.P649-652. Published in 2004 by Fitzroy Dearborn. An imprint of the Taylor & Francis Group. 270 Madison Avenue. New York, New York 10016.
The complete Directory to Prime Time Network and Cable TV Shows 1946-Present. A Ballantine Book. Published by The Random house Publishing Group.
Relation of fashion, Race, and culture and media
The wallpaper craze was apparent in 1982. Every room was decorated in floral wallpaper with couches to match. The trend seemed to be to cover your furniture with the exact same pattern that the wallpaper had. This was done in bedrooms, dining rooms, living rooms, kitchens and bathrooms. There was also a monochromatic theme to some rooms. Some rooms everything from the walls, furniture, carpet and decorations were all one color. The main colors included, cream, pale pink, greens and blues. From
interviews I also learned appliances in kitchens followed the color trends. The picture on the right shows a house of one of my interviewees, and you can see the green stove, oven and floor. The interviewee said this color was very popular and all of their kitchen appliances were this shade of green.
Just as popular as the colors were in fashion were the colors associated with interior design trends. Greens, blues, and pastels repeated themselves in the patterns and decor of houses as well as the patterns and prints of fashion in 1982. Florals took over 1982 as well as monotone rooms. The theme between the fashion and interior design was the bold designs and statements that pulled you in.
References: Architectural Digest, January-December 1982 and October-December 1981. Interviews, and http://www.flickr.com/groups/1980houselovers/pool/
The Export trading Company Act by President Reagan on Oct. 6, 1982 (ETC)
For the expanding of trade, ETC allows small and medium-sized business to sell abroad and get some available capital to export their products to overseas, access to information about the foreign markets by bank, and measure of certainty for exporters' antitrust exemptions.The act encourage small and medium-size firms to expand thier business into larger scale by been allowed to offer economics of sclae in financing, including credit services, market analysis, distibution channels, compliance with American & foreign import-export regulations, advertising, accounting overseas offices, transportation, insurances and warehousing.
source: BNET Business Network(Internet)
Document: A shot in the Arm or American Export
This is the beginning of my research into the technology of 1982, so far I think that the thing they were doing with technology in 1982 were very influential on the culture as a whole. There were some major changes going on and I’m sure it found its way to the fashion aspect of the times. The computer is a huge part of our culture today so it is very interesting to see how it got its start. I am looking forward to looking into this topic further.
The People history
Sunday, September 21, 2008
1. Research Butler Bag. Find out general information on the company. Look at all the product. Evaluate the consumers.
2. Research current and past colors, trends, styles, outliers:
a. The year assigned to the team to research is 1982. The team will also be researching the year 2008. Below are the assigned sub categories and the team member responsible for each.
* The context
-Interior/exterior, architecture: Adrienne
-Food, Media: Yumi
-Technology, cell phones, iPods, laptops: Tyler
-the current politics: Emily
-International, Regional: Yumi
-Make up, Men’s lifestyle, Women’s lifestyle: Emily
* The Product
-Fiber, Finish, AATCC, Cotton Inc: Research as group
-What is selling: Shainna
-What is a flop: Adrienne
-Major Designers/accessories: Shainna
-Price Points: Tyler
* The end user
-Demographic or behavioral research to be developed.
*means of finding past trends: look online, check out links provided by Lorainna and Debbi , online databases, contact companies to find out financial/annual reports, call butler bag and ask for past advertisements, magazines.
3. Locate hidden currents.
a. At team meeting interpret data to find any hidden currents and assign the research into different parts.
4. Research companies and their past and present trends.
a. Using the information the other teams compiled on the website from past and present years, go in and find if there is any information on trends.
5. Questions to keep in mind:
a. Where is Butler Bag going?
b. Are they going to try and branch to a different target market?
c. Will they stay traditional or follow trends?
d. What will the colors and styles be for the upcoming seasons?
e. Will the “BIG” bag still be popular?
f. Can any improvements be made to butler bag?
g. If economy gets worse will people still be willing to pay the higher pricec of butler bag?
h. Can Butler Bag branch out to men?
6. Be creative! Apply all knowledge gained and brainstorm.
7. Assign more positions as needed and as research develops/ideas come up.
Thursday, September 18, 2008
Hi my name is Adrienne Duval. This is my last year here at WSU. I will be graduating with a degree in Apparel Merchandising with a Minor in Business Administration. This is my first experience with forecasting and I am excited to dig into the process and work with Butler Bag to get real industry experience.