"Michael" By Michael Kors color lines

MICHAEl By Michael Kors:

*The "Austin" collection colors:

Vanilla, Whitegold/Gold, Magenta, and Black

*The "McGraw" collection colors:

Tiger, Zebra

*The "Harrison" collection colors:
Zebra, Orange, Mocha

*The "Astor" collection colors:

Black, luggage, cheetad, chocolate, red, turquoise, vanilla, and taupe

* The "Brookville" collection colors:
black and luggage

* The "patent" collection:

Black, Cerise, Clemintine, and turquoise

*The "Amherst" collection colors:

cheetah and black

*The "Lattington" collection colors:

Brown/coffee, black

*The "Newbury" collection colors:

Vanilla, Metallic gold, and pewter

AATTCC

American Association of Textile Chemists and Colorists has developed a series of groups to help compile new fashion colors and textiles. Their interest groups mission is to "expand the collective knowledge of materials professionals in the development of new materials related to the fiber/fiber products industries via innovative modifications of existing structures and/or creation of unique compositions
of matter. The group is focused on fiber-based materials (both traditional and non-traditional) and new chemicals/colorants synthesized to enhance them."

Through research and testing, groups such as the for-mentioned may introduce new colors and products to companies and global consumers. The research topics that are being focused on right now include the following :
* Practical applications of nanotechnology in textiles
* Innovative fibers and fabrics for high performance, protective applications,
and a healthier lifestyle
* Bacterial resistance and antimicrobial-treated products
* Antibiotic uptake and release from textile materials
* Non-traditional medical textile implants
* Face mask advancements for safety from biological threats
* Flame retardant technologies
* Textile coating enhancements
* Improvements in firefighter and first-response protective clothing
* Sensor networks and i-textiles
Although, this organization caters to a variety of businesses, the fashion industry benefits from the textile research and colors that are introduced.

Source: aattcc.org

competitors price point

Michlael by Michael Kors
They have 21 groups of handbag lines. Those are divided by its designa and quality. Most of thier bags are made of leather.




$300~1300 Wide price range If it's made of animal skin, such as python, it costs about $3000.





Elliot lucca



Most of thier products are also made of leather. Basically simple design.

$ 300~500 Small price range.





Donney & Bourke



Thier products use different kinds of material, leather, fabric,Knit, and so on. Also, they have several design, such as print and stich.

$150~750 middium price range

BB price point

BB price rage is wide. They have two lines, bouiaue and bouture.

Boutique line's price range is $125~$275.

Bouture line's price range is $1200~1400.

Bouture lines use high quality of material, such as rear leather or handcrafted.



BB really considered about thier quality of material than design and colors.

2008 celebrity influences

In regards to celebrity influences on consumers, times have changed and since the late eighties and nineties, one can conclude that celebrities are more influential than ever. From designers, to musicians, to celebrities, it is evident that any figure in the spotlight may and most likely will have an affect on consumers.

"According to the Cotton Incorporated’s Lifestyle Monitor, 55% of young Fashion Innovators aged 16 to 24 stated that they look to celebrities for fashion direction." This number shows that innovators can be recognized as celebrities. Young consumers are following style and trends from people they watch in TV and movies and read about in magazines. Surprisingly, this trend of celebrity influence has always been prevalent. It peaked in the mid 1990's when television became popular and consumers were following trends of women who appeared in shows and movies. I believe that it is important to understand that money has a large role in influence. In the 18th century consumers were adhering to the leisure class or social elite, that being a large population of people that often spent a large amount of money on fashion. In these times, the leisure class could be considered "high class" or what we could call now, " celebrity status." The trickle-down theory is one that explains the movement of fashion and how is is moved from one group to another, and now more than ever we are seeing the trickle-down theory occur, beginning with social elite, otherwise known as celebrities.

B.B. Competitors: Fabrics

Michlael By Michael Kors:

Cerise patent leather

Vanilla leather: Goldtone hardware

Brown/cream tiger-print canvas. Brown leather trim. Goldtone hardware



Elliot Lucca:

Addison Leather / 100% cotton Interior

Addison Patent Leather

Leather/ 100% Rayon Interior

All Bags are made from some form of leather with either a cotton or Rayon interior.



Dooney & Bourke:

Fabric:

Linen

Canvas

Zebra Jacquard

Madras



Leather:

Lepord

Shiny

Zebra striped Patent

Florentine Vacchetta

Butler Bag Fabrics

Boutique Line:

Classic, Hybrid & Sachel:

Top Grain Leather



Tote:

Top Grain Leather Patent Coated



Bouture Line:

Allure Classic, Clutch, Hybrid & Swing:

Exotic and extremely rare, vegetable dyed shrunken lambskin



Cocktail Classic, Clutch & Hybrid:

Handcrafted, high end, crushed Italian patent leather