Showing posts with label Consumer. Show all posts
Showing posts with label Consumer. Show all posts

Saturday, October 11, 2008

World news in 1982

Falkland Islands war end- Argentina VS England. England was already dominated Falkland Island in Argentina since 1833, but Argentina vocaled that they took over the place from Spain on 1816.

EL Chichon Volcano's great eruption-killed 2000 people who lived near.

Suspicious individual proceeded Queen Elizabeth's bedroom in Buckingham Palace.

The 12th world cup played in Spain-Italy captured the victory.

Sony's CD players big hit in Japan.

Mild cigar and law tar tobacco big hit in japan.

First AIDS case is discovered in LA in the USA. - Until then, the disease wasn't certify even though many similar cases were reported in Africa.

CNN headline news, Network CNN 2 was started.

Princes Grace died , England.

Permanent artificial heart implanted in human for the first time at University of Utah Medical Center in USA.

Sign up for the Joint communique between China & USA-This communication mansion the amount of confinement of the weapon to sell to Taiwan.

sport's fashion became popular in Japan -affected by the movie "Chariot of fire".

Pro-wrestling and aerobics were prevalent in Japan.

The number of jobless labor approached 10 million in the US.

Genocidal in Guatemala by a president, Rios Monto.

Sources:Knox News.com http://web.knoxnews.com/web/worldsfair/1982.html
Fashion J
http://www.fashion-j.com/H/1982.html
JanJan
http://www.news.janjan.jp/world/0708/0708100581/1.php


I found some interesting things. In 1982, the sport fashion was popular in both of America and Japan. Japanese trend was influenced by American fashion trend by the movie and music. Japanese fashion was already started to follow American fashion in 1982. Also, I can see that people started to care about the bad effect by cigarette. Finally, the number of jobless labor apporached a big number in 1982. The one of the reasons why can be that many industries lost thier position by expanding import as I found in previous research of internatioanl trade.
I can say that 1982 was not very happy year since the low rate of employment and the genocidal. However, developing technology was fine things, for example sucess of implantation artificial heart to human body and diffusion of CD players. The technology on the medical field and music devices have been definately developed greatly since 1982.

Monday, October 6, 2008

Consumer Lifestyle

Men and Women:

A study done in the October issue of Consumer Reoports magazine in 1982 figured out what price range of trench coats the american consumer were most likely to buy. The purchases ranged anywhere from a $105.00 trenchcoat from JC Penney to a $675.00 coat from Burberry.

*This information can be found in the Holland Library Consumer Reports magazine
October 1982 issue.


Here are some salaries of men and women's jobs in the US during 1982:
  • Dentist: $38,000-61,000
  • Experienced Salesperson: $27,000
  • Inexperiences Salesperson: $15,000
  • Firefighter: $20,180
  • Nurse: $20,000
  • Truckdriver: $22,000-$30,000
  • Airline Pilot: $48,000
  • Teacher: $16,980
  • Policeman: $15,000-$22,008
* These salaries can be found in the Good Housekeeping magazine, the March edition of 1982, pg. 220.

Women:
To understand the women as a consumer, it is important to know which women were highly admired in this year. A poll done in Good Housekeeping magazine says that Mother Theresea, Nansy Reagan, and Princess Diana of Wales are the top three. Princess Diana and her fashions are in fact referred to in many different issues of Good Housekeeping. To the right is an example of the fashions coming from Princess Diana that influenced womens buying patterns.


Men: Like understanding the woman as a consumer, to understand the man it is also necessary to see who the most admired men of the year were. Among the top ten were Ronald Reagan, Alan Alda, and Pope John Paul II. In the many issues of Men's Wear Magazine from 1982 you will find that sportswear is becoming much more popular for men. Dress shirts are still being purchased, however sport shirts are becoming popular as well. Another aspect of men's dress that is beginning to appear in 1982 is the use of stripes. Men are starting to buy shirts with stripes.

* Below is a graph showing the monthly retail sales right before the year 1982. The sales have spiked each year since 1979 right around Nov-Jan.



Friday, October 3, 2008

food in 1982

Major food in 1982 Per capita consumption
meat, poultry, and fish
Red meat 119.8
Poultry 42.2
Fish 12.4
Total 174.4

Eggs 33.9
Dairy Products 554.6

Fats and oils
Animal 11.4
Vegetable 46.8
Total 58.3

Peanuts 6.0
Flour and cereal products 147.7
Tree nuts 2.3

Selected fruits
Fresh 107.4
canned 19.5
Frozen 2.8
Dried 2.6
Selected juices 59.0

Selected vegetables
Fresh 148.6
For canning 95.1
For Freezing 54.3
Dehydrated and chips 12.4
Pulses 17.1


Caloric sweeteners 120.4
Coffee 7.4


Basically, the numbers of the per capita consumption of 1982 were increased from previous year, 1981, and those numbers are increased in next year, 1983. The numbers of per capita consumption had been increased though 19870-95 by an economic research service report. Especially, Freezing veritable and flour and cereal products increased a lot. I think that the fact that people have tended to concern about their health more affected this number. Also, those frozen vegetable and flour and cereal products had been fit people's life style more and more. however, the number of per capita consumption of coffee has been decreased. The bad effect, such as addiction, has been told by doctors and scientists, and some people have actually been trying to save the amount of coffee they drink. By the table, the major food hasn't been changed a lot, but the number of people buy has been changed by their life style and health concern.

Source: Food Consumption,Prices, and Expenditures, 1970-95. Judith Jones Ptnam, Jane E. Allshouse. United States Department of Agriculture. pg 35.