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Forecasting Survey Rockin the Fashion Beat Barbies

Butler Bag Forecasting Challenge

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Survey Results

We conducted two surveys over the curse of this project; the first was a general guideline to get to know our target market better. We felt that the first survey would give us a starting point to base our line off of. The second survey was more specific; it asked questions about our prototype bag and about details and colors. We learned so much from these surveys, the results turned out to be very informative about who our customer was and what they want and need from a handbag.


First survey results:

Bag size
Small	38%
Medium	52%
Large	10%
Strap length
Short	19%
Medium	57%
Long	24%
Do you Prefer
Print	33%
Solid	67%
Pockets
Functional outside	38%
Functional inside	10%
Decrative outside	52%
Decrotive inside	0%
Price
$50-$75	48%
$75-$100	33%
$100-$150	5%
$150-$200	14%
Preferd color for Fall
Brown	45%
Black	29%
Green	17%
Red	10%
Least Favorite Fall Color
White	62%
Pink	24%
Brights	14%

Second survey results:
Part I Answer the questions in part one in regards to the handbag pictured above.

1. Would you buy the bag shown above, for $175.00 if the exterior fabric was organic leather and the interior fabric was an organic silk?

Split about 50%- 50%

2. Would it matter to you if the bag was organic?

Split about 50%-50%

3. Would you be more likely or less likely to buy an organic bag?
80% = More likely

4. Do you like the shape of the bag?

Majority said yes

5. Would you like the above bag to have…?

A. longer straps

b. shorter straps

c. one strap

d. other

e. it’s fine the way it is
A & E were the most popular responses

6. Would you like the straps on the bag to be adjustable?

92% =Yes

7. What kind of buckle would you prefer for closure on the bag above?

a. a faux buckle with a snap underneathb.

b. an actual bucklec.

c. no buckle

Majority said A

8. Would you prefer a zipper closure in addition to the buckle?

78% =Yes

9. How many pockets would you prefer on the outside of the bag?

a. one

b. two

c. three

d. other
Majority said B

10. For a lining fabric, would you prefer:

a. printed

b. solid

c. other
Split about 50%-50%

11. For an exterior fabric would you prefer: (circle all that apply)

a. printed

b. solid

c. patent

d. leather

e. linen

f. other

Majority said B,C & D

Part II

1. Would you buy a clutch or wallet similar to the handbag shown before? Yes No
Majority said Yes

2. Would you prefer to purchase a bag that…?

a. Was your own personal style

b. inspired/ influenced by current trends

c. combines your personal style with current trends
Majority said C

3. What is the biggest factor when purchasing a handbag?

a. color

b. function (good storage, i.e. Small or large bag as needed)

c. style (fashionable)

d. durability

e.other (please list)
Majority said B

4. What makes a bag worth more to you?

a. name brand

b. fabric it is made of

c. style

d. other (please list)
Majority said C

5. Would you like your bag to have one color or multiple colors?
78%= One Color

6. Would you purchase a bag of any of the following colors? (Choose all that apply)

a. dark olive green

b. a brighter navy blue

c. deep purple

d. glittering gold/bronze

e. lighter green

f. deep brown

g. Taupe

7. Do you prefer lots of detail in a handbag? Yes No
Split about evenly 50%-50%

8. What kind of details do you prefer?

a. buckles

b. buttons

c. topstitching

d. other (list)
Majority said A &E

9. What kind of closure do you prefer in a handbag?

a. zipper

b. flap

c. buckle

d. snap

e. other (list)
Majority said A &B

10. What kind of closure do you prefer for a clutch?

a. zipper

b. flap

c. buckle

d. snap

e. other (list)
Majority said B &D

11. Would you prefer a slouchy or structured handbag?
71%= Structured

*Thank you so much for taking the time out of your day for this survey, it will help us tremendously.

Elliot Lucca Color Lines

New Handbags:

*addison leather tote

Teak, black, boysenberry, lilac, oxblood, pyrite

*addison patent tote

Black patent, chocolate patent, red patent

*Catina Drawstring

Black, Olive, Chocolate, Lilac

Dooney & Bourke color lines

Dooney & Bourke

Leather lines:

*Leather large drawstring
Natural, red, yellow cognac, yellow, black, white natural, grey natural, brown t-moro, cognac

*Florentine Zebra

Brown, cognac, natural, red

*Zebra Nubuk

Sky Blue, white, red, brown, orange, black, camel, denim, moss

* Leather

Black, Bone, Brown, Hot Pink, Palomino

*Python
Fire, jungle, slate

*Florentine Vacchetta
Black, Brown T-moro, Natural, chesnut, red

*Zebra Striped Patent:

Cognac, Plum, Black, Cherry

Signature Lines:

* I chose not to include the signature lines because the coloring is the print D&B logo, and this is irrelevant to our color choices.

Grafica Lines:

* Sweetheart

Aqua, Black, White

Fabric Lines:

*Birdseye

Cognac, Black, Natural, Red, Yellow

*Linen

Orange, Black, Red